Sun Tzu and the Art of Business

Business & Economics
Sun Tzu and the Art of Business PDF Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Sun Tzu and the Art of Business

Sun Tzu and the Art of Business PDF Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Sun Tzu and the Art of Business

Sun Tzu and the Art of Business PDF Author: Mark McNeilly
Publisher: Oxford University Press, USA
ISBN: 9780195137897
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.

The Art of War for Small Business

The Art of War for Small Business PDF Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent.Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to:• Choose the right ground for your battles • Leverage strengths while overcoming limitations • Strike competitors’ weakest points and seize every opportunity • Focus priorities and resources on conquering key challenges • Go where the enemy is not • Build and leverage strategic alliances• And moreCountless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now it’s time for the small business owner to learn how they, too, can capture crucial sectors, serve unmet needs, and emerge victorious.

The Complete Sun Tzu for Business Success

The Complete Sun Tzu for Business Success PDF Author: Gerald A Michaelson
Publisher: Simon and Schuster
ISBN: 1440528934
Category : Business & Economics
Languages : en
Pages : 448

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Book Description
Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene. With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life. Use this book to map a battle plan for victory!

The Art of Business

The Art of Business PDF Author:
Publisher:
ISBN: 9781547400454
Category :
Languages : en
Pages :

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The Entrepreneur's Guide to the Art of War

The Entrepreneur's Guide to the Art of War PDF Author: Mark Smith
Publisher: Arcturus Publishing
ISBN: 1398809845
Category : Business & Economics
Languages : en
Pages :

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Book Description
THE CLASSIC MILITARY TEXT, NOW ANALYSED FOR THE BUSINESS-MINDED. The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way. Illustrated with numerous case studies of business owners whose strategies show how these ideas can work and containing quotes and tips from well-known business leaders and innovators, The Entrepreneur's Guide to The Art of War will show you how to: • lay firm foundations for your intended business • choose your staff and co-workers effectively • study your competitors in order to be stronger and better at what you do • maintain a good working environment and happy employees • work out your business's path to continued success With helpful diagrams and illustrations, business leaders in the making will find this an invaluable companion.

Asian Firms

Asian Firms PDF Author: Frank B. Tipton
Publisher: Edward Elgar Publishing
ISBN: 1847207197
Category : Business & Economics
Languages : en
Pages : 432

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Book Description
This book appeals to a wide range of readers who might be interested in the historical development of Asian economies, evolutionary trajectories of Asian firms, institutional change and dynamics in Asia and management and organization of Asian firms. For readers who are interested in specific Asian economies this book will also be useful because it provides a comparative perspective that examines different Asian economies and their forms in a single work. Henry Wai-chung Yeung, National University of Singapore Tipton provides a fresh approach to understand how Asian firms differ from their western counterparts. Paul Beamish, University of Western Ontario, Canada Frank Tipton s book is a comparative study of the management structures of Asian firms. As Asian economies continue to expand, the management of Asian firms becomes ever more important, whether they are suppliers, customers, partners, or rivals. As the author argues, Asian firms are very different from their Western counterparts, and these differences reflect the variations in national history and institutions within which they operate. Asian Firms compares Chinese, Japanese, Korean and Southeast Asian management structures and sets them in their historical and institutional context. Based on a wide range of interviews and material drawn from a variety of disciplines, the argument is framed by the sayings of the legendary strategist Sun Tzu and the renowned businessman Tao Zhu-gong. A series of case studies illustrate the strengths and weaknesses of the approaches of managers in each of the national traditions. Asian Firms asks in each case what Western managers can learn from Asian firms, and what Asian firms can learn from each other. With a multidisciplinary approach and emphasis on practical lessons and tools, the book will be of great use and interest for managers. It will also appeal to students and researchers of international business, postgraduate management students in courses with a comparative or Asian emphasis as well as academics and researchers of Asian studies.

Sun Tzu - The Art of War for Managers

Sun Tzu - The Art of War for Managers PDF Author: Gerald A Michaelson
Publisher: Adams Media
ISBN: 9781605500300
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!

Sun Tzu for Women

Sun Tzu for Women PDF Author: Becky Sheetz-Runkle
Publisher: Simon and Schuster
ISBN: 1598699075
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
For twenty-five centuries, men have used Sun Tzu's classic The Art of War as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that there are more paths to winning than frontal assault. You can learn from the ancient Chinese strategist how to apply the feminine principle to the business world--and win every time. Whether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, the author shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers. The tenets of Sun Tzu lend themselves to women's natural strengths in diplomacy and relationship-building. With this interpretation, you'll learn to leverage these valuable assets to trump your male colleagues every time.

The Art of Business and Military Warfare

The Art of Business and Military Warfare PDF Author: Sun Tsu
Publisher: C.S. Publish
ISBN:
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
The Art of Business and Military Warfare is written in English and Simplified Chinese, it is an ancient Chinese military treatise dating from the 5th century BC. The text is composed of thirteen chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on business, military strategy and tactics. It has had an influence on Eastern and Western military thinking, business tactics, stock investment, legal strategy and beyond. For present day corporate entrepreneurs, The Art of Business and Military Warfare is an invaluable reference. Business financial management, sports and politics are some of the fields where it has found immense application.