The Social Media Bible

Business & Economics
The Social Media Bible PDF Author: Lon Safko
Publisher: John Wiley & Sons
ISBN: 1118269748
Category : Business & Economics
Languages : en
Pages : 622

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Book Description
Provides a framework for businesses looking to increase sales, profits and brand value by engaging people in new forms of communication, collaboration, education and entertainment and helps companies decide which social media outlets will work best. Original.

The Social Media Bible

The Social Media Bible PDF Author: Lon Safko
Publisher: John Wiley & Sons
ISBN: 1118269748
Category : Business & Economics
Languages : en
Pages : 622

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Book Description
Provides a framework for businesses looking to increase sales, profits and brand value by engaging people in new forms of communication, collaboration, education and entertainment and helps companies decide which social media outlets will work best. Original.

The Social Media Bible

The Social Media Bible PDF Author: Lon Safko
Publisher: John Wiley & Sons
ISBN: 9780470912706
Category : Business & Economics
Languages : en
Pages : 832

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Book Description


The Bible, Social Media and Digital Culture

The Bible, Social Media and Digital Culture PDF Author: Peter M. Phillips
Publisher: Routledge
ISBN: 0429671512
Category : Religion
Languages : en
Pages : 130

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Book Description
This book centres on the use of the Bible within contemporary digital social media culture and gives an overview of its use online with examples from brand-new research from the CODEC Research Centre at Durham University, UK. It examines the shift from a propositional to a therapeutic approach to faith from a sociological standpoint. The book covers two research projects in particular: the Twitter Gospels and Online Moralistic Therapeutic Deism. It explores the data as they relate to Abby Day’s concept of performative belief, picking up on Mia Lövheim’s challenge to see how this concept works out in digital culture and social media. It also compares the data to various construals of contemporary approaches to faith performative faith, including Christian Smith and Melissa Lundquist Denton’s concept of moralistic therapeutic deism. Other research is also compared to the findings of these projects, including a micro-project on Celebrities and the Bible, to give a wider perspective on these issues in both the UK and the USA. As a sociological exploration of Digital Millennial culture and its relationship to sacred texts, this will be of keen interest to scholars of Biblical studies, religion and digital media, and contemporary lived religion.

Social Media

Social Media PDF Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1442265256
Category : Language Arts & Disciplines
Languages : en
Pages : 224

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Book Description
Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing PDF Author: Lon Safko
Publisher: McGraw Hill Professional
ISBN: 0071801138
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age PDF Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
ISBN: 1466681268
Category : Business & Economics
Languages : en
Pages : 509

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Book Description
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

The Social Media Bible

The Social Media Bible PDF Author: Lon Safko
Publisher: John Wiley & Sons
ISBN: 9780470498941
Category : Business & Economics
Languages : en
Pages : 608

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Book Description
The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness. The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small. Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.

Social Media Strategies for Dynamic Library Service Development

Social Media Strategies for Dynamic Library Service Development PDF Author: Tella, Adeyinka
Publisher: IGI Global
ISBN: 1466674164
Category : Language Arts & Disciplines
Languages : en
Pages : 389

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Book Description
As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

Social Media and the Good Life

Social Media and the Good Life PDF Author: Mark Y. Herring
Publisher: McFarland
ISBN: 0786479361
Category : Language Arts & Disciplines
Languages : en
Pages : 216

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Book Description
Social media have accelerated communication, expanded business horizons and connected millions of individuals who otherwise would never have met. But not everything social media touch turns to gold—much of it is brass. Social networking sites are used by scammers, criminals and sexual predators, and many people now self-diagnose illness based on misinformation shared online. Businesses make great claims about social media as a marketing tool but few show any real returns. We communicate through social media but are we really saying anything? Is social media doomed to be a conduit of narcissism or can it become a channel for responsible communication? Can social networking overcome its manifold violations of privacy? Must we sacrifice our identities in order to tweet or “friend” our associates? This book examines some of the legal and ethical issues surrounding social media, their impact on civil discourse and their role in suicides, murders and criminal enterprise.

The Bible and Digital Millennials

The Bible and Digital Millennials PDF Author: David G. Ford
Publisher: Routledge
ISBN: 0429788967
Category : Religion
Languages : en
Pages : 126

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Book Description
The Bible and Digital Millennials explores the place of the Bible in the lives of 18 to 35 year-olds who have been born into the digital age. As the use of digital media becomes increasingly pervasive, it should follow that it will have a significant effect on people’s engagement with religion and the sacred texts associated with it. Drawing on contemporary in-depth surveys, this study unpacks digital millennials’ stance towards, use of and engagement with the Bible in both offline and online settings. The book features results from a nationally representative survey of 2,000 young British people specifically commissioned for this project. The data is also compared with the findings of others, including a poll of 850 British Bible-centric Christians and recent Bible engagement surveys from the USA. This book investigates the relevance of the Bible to the lives of those who have grown up in the digital age. It will, therefore, offer fresh insight to any scholar of biblical studies, religion and digital media, and religious studies.